We continue our series on Newspaper with the four sources of Newspapers revenue. We start off with the good…
The Good
National Advertising: $ 4.4 billion in revenue
Retail Advertising: $ 14.2 billion
Classified Advertising: $ 6.2 billion
On-line Advertising: $ 2.7 billion
The Bad:
National Advertising: - 26.2% from 2008
Retail Advertising: - 24.2 % from 2008
Classified Advertising: - 38.1% from 2008
On-line Advertising: -11.8% from 2008
Basically huge amount of advertising revenue is being withdrawn from Newspaper and invested in another ad mediums this is highly concerning for newspapers. Not only are they losing readers but they are losing their main source of revenue.
How is Newspaper fighting back?
1. Newspaper National Network: Makes buying print newspaper in multi (local) markets much easier for national advertisers
2. Print is converging with online: online generated newspapers generated over $2.7 billion in revenue in 2009. Covers 120 papers with websites generating over fifty million unique monthly visitors. Lastly, this consolidates the online media buying process for national advertisers
3. Newspapers are creating more niche editions… Targeted by age, ethnicity, and gender preference.
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